Assignment #5
This is your final assignment of the course
Adventure/Eco/Nature Tourism Branding Assignment
Vancouver Island has many companies from whale watching, hiking, surfing, fishing, snowboarding, kayaking, canoeing, sailing, zip line and bird watching tours.
DO the following and put into a PowerPoint or use google slides – but convert to pdf
Define, explain and illustrate the following:
Eco Tourism
Adventure Tourism
Nature Tourism
Find 3 companies in the above space on Vancouver Island – What is their name, brand, logo, slogan?
What services do they offer , where are they located and pricing if given?
Find 3 companies in the above space, Anywhere in the world – What is their name, brand, logo, slogan?
What services do they offer, where are they located and pricing if given?
Create your own Eco/Adventure/Nature Tourism brand – pick an activity that can be sold as a tour and then do the following:
Pick a Location – Anywhere in the world
Come up with a Cool Name
Slogan
Design a Logo
Create a tour package itinerary for one day. Outline the day for the customers.
Come up with a good price point.
Create a Print Ad
Create a Billboard
Create a flier – 20 x 8 cm (approx) – like those you see on the Ferries, some samples on the walls of 912 – Put your logo, name, location etc on front, your day itinerary and price on the back
Company clothing – hat, hoodie, shirt
Swag – 3 items, keychains, pens, mugs etc. put your logo on
Company vehicle – completely branded
Bonus: Coming soon