E-Commerce 12
AI Graphics Program
Canva
Poster My Wall
AI VIDEO
ASSIGNMENT #2 – TECH COMPANY BUSINESS WITH AI COMPONENT
Create a Tech company with digital/service based products.
Name
Logo
Slogan
Digital Products – 3 tiers of service
Vehicle Branded
Billboard
Company Merchandise
AI Video
Website
Business Plan
ASSIGNMENT #1 – PRODUCT SUBSCRIPTION BUSINESS
E-Commerce Project
5 case studies on e-commerce subscription models – name, company history, products, pricing, reviews, pros/cons, demographics, competition, subscription flexibility, what problem does the business solve, social media plan etc.
Create a product based subscription business
Products are delivered monthly
Name
Logo
First 6 months – Products
Pricing
Boxing
AI Video
Celebrity Endorsement Billboard
Website – Done in Wix
3 tiers of products – Home Page, Photo Gallery, Video, Store, Reviews, Merch, Our Story,
Bonus – Develop another subscription model for another product that relates to your first brand. Name
Logo, First 6 months – Products, Pricing, Boxing, AI Video
Celebrity Endorsement Billboard
E-Commerce Subscription Models
- Birchbox
Industry: Beauty & Personal Care
Overview: Birchbox offers personalized beauty boxes that include skincare, makeup, and hair products, allowing customers to try before they buy. - HelloFresh
Industry: Food & Meal Kits
Overview: HelloFresh delivers meal kits with pre-portioned ingredients and easy-to-follow recipes, making cooking at home simple and convenient. - Dollar Shave Club
Industry: Personal Care & Grooming
Overview: Dollar Shave Club provides razors and grooming products delivered directly to your door, with a variety of options based on your needs. - Blue Apron
Industry: Food & Meal Kits
Overview: Blue Apron offers meal kits featuring fresh ingredients and chef-designed recipes, perfect for home cooks who want to explore new flavors. - FabFitFun
Industry: Lifestyle & Beauty
Overview: FabFitFun sends seasonal boxes packed with a variety of full-sized beauty, wellness, and fashion products, along with exclusive deals. - Loot Crate
Industry: Pop Culture & Gaming
Overview: Loot Crate curates monthly subscription boxes for fans of geek culture, featuring items like collectibles, apparel, and exclusives from popular franchises. - Stitch Fix
Industry: Fashion
Overview: Stitch Fix sends personalized clothing and accessory selections based on individual style profiles, providing a stress-free way to shop for clothes. - The Sill
Industry: Home & Gardening
Overview: The Sill offers a plant subscription service that delivers houseplants with care instructions, making it easy for customers to maintain a beautiful indoor garden. - BarkBox
Industry: Pet Supplies
Overview: BarkBox delivers monthly boxes of toys, treats, and surprises for dogs, focusing on fun, high-quality products to keep pets entertained. - Quip
Industry: Personal Care & Health
Overview: Quip offers a subscription service for electric toothbrushes, along with replacement brush heads and toothpaste, promoting better oral hygiene with a minimalist design.
50 concepts in e-commerce
- E-commerce (Electronic Commerce): The buying and selling of goods or services using electronic systems, primarily the internet.
- Online Marketplace: A digital platform where multiple vendors can list their products or services, and customers can shop from various sellers in one place.
- Digital Marketing: Promoting products or services using digital channels, such as social media, email, and online advertising.
- Payment Gateway: A service that securely processes online payments between buyers and sellers.
- Shopping Cart: A virtual basket where customers can add and manage items they intend to purchase before checkout.
- Mobile Commerce (M-commerce): E-commerce transactions conducted via mobile devices, such as smartphones and tablets.
- E-commerce Platform: Software or website infrastructure that enables businesses to create and manage online stores.
- Inventory Management: The process of monitoring and controlling a company’s stock of goods to meet customer demand.
- Customer Relationship Management (CRM): Strategies and technologies used to manage and improve interactions with customers.
- User Experience (UX): The overall experience a customer has when interacting with an online store, including ease of navigation and visual appeal.
- Conversion Rate: The percentage of website visitors who make a purchase or take a desired action.
- Search Engine Optimization (SEO): Techniques to optimize website content for better visibility in search engine results.
- Dropshipping: A retail fulfillment method where businesses don’t stock products but purchase them from suppliers as needed.
- E-commerce Logistics: Managing the movement of goods from suppliers to customers in online retail.
- Cross-selling: Recommending related or complementary products to customers during the buying process.
- Upselling: Encouraging customers to buy a higher-priced or upgraded version of a product they’re interested in.
- Customer Reviews: User-generated feedback and ratings about products or services that influence purchasing decisions.
- Omnichannel Retail: Providing a seamless shopping experience across multiple channels, including online and offline.
- Fulfillment Center: Warehouses or distribution centers where e-commerce companies store, pack, and ship their products.
- Digital Wallet: An electronic system for securely storing payment information for online purchases.
- Abandoned Cart Recovery: Strategies to re-engage customers who left items in their shopping carts before completing a purchase.
- Affiliate Marketing: A performance-based marketing strategy where individuals or businesses promote products and earn a commission for sales.
- E-commerce Fraud Prevention: Techniques and tools to protect online businesses from fraudulent activities like credit card fraud.
- Personalization: Customizing the shopping experience for individual customers based on their preferences and behavior.
- Virtual Reality (VR) Shopping: Using VR technology to create immersive online shopping experiences.
- Augmented Reality (AR) Shopping: Overlaying digital information, such as product details, onto the real world to enhance the shopping experience.
- E-commerce Analytics: Using data and analytics tools to track and analyze online store performance and customer behavior.
- Digital Marketing Funnel: The stages customers go through from awareness to purchase in an online marketing campaign.
- E-commerce SEO: SEO strategies and techniques specific to optimizing e-commerce websites.
- Subscription E-commerce: Offering products or services on a subscription basis, where customers receive regular deliveries.
- B2B E-commerce: Business-to-business online transactions, where companies buy and sell products or services to each other.
- Cart Abandonment Rate: The percentage of shoppers who add items to their cart but leave the website before completing the purchase.
- E-commerce Hosting: Web hosting services tailored to the needs of online stores, including security and scalability.
- Customer Segmentation: Dividing customers into groups based on characteristics, behavior, or demographics to tailor marketing efforts.
- SSL Certificate: A security protocol that encrypts data transmitted between a website and its visitors for secure transactions.
- Customer Lifetime Value (CLV): The predicted total revenue a customer will generate over their entire relationship with a business.
- Inventory Turnover: The rate at which a business sells and replaces its inventory within a specific period.
- Multi-channel Retailing: Selling products through various channels, including physical stores, websites, and social media.
- E-commerce Taxation: Regulations and taxation rules that apply to online businesses, including sales tax and VAT.
- Return Policy: Guidelines and procedures for customers returning purchased items for refunds or exchanges.
- Digital Marketing Strategy: A comprehensive plan for online advertising, content creation, and engagement with the target audience.
- Social Commerce: Integrating e-commerce features into social media platforms, allowing users to shop directly within social apps.
- Chatbots: AI-powered virtual assistants that provide customer support and answer queries on e-commerce websites.
- Product Recommendations: Suggesting products to customers based on their browsing and purchase history.
- International E-commerce: Selling products or services to customers in different countries, involving global logistics and localization.
- E-commerce Content Management: Managing and updating product listings, descriptions, and images on an online store.
- Cybersecurity: Protecting e-commerce websites and customer data from cyber threats and data breaches.
- One-Click Checkout: A streamlined checkout process allowing customers to make purchases with a single click.
- A/B Testing: Experimenting with variations of web pages, emails, or ads to determine which performs better in terms of conversion.
- E-commerce Compliance: Ensuring that an online store adheres to legal and industry-specific regulations and standards.
Assignment #2 – Digital Nomad Business
Name
Logo
Services
Website (wix)
Pricing
Website details
Pages
Home – 100 word site/business description that contains the keywords
About Us – 100 word history/your background/where you are located – your story can be fictional
Contact – Use a real address of your digital nomad location, include a map, email, phone etc. (use fake info)
Sponsorship Page – 5 companies that sponsor your content – should be congruent with your business – include their logos and link to their company site.
Services Page – 5+ services you offer, include detailed descriptions and pricing. Include web analytics of subs, views etc. This can be all made up to justify services.
Content Page – This your concept marketing page – 10+ videos and/or links related to your site – this would be your own content in reality but you will use related content. So if you are an online marketing business find videos on teaching about online marketing and embed on your site. If you are a web development business find videos and content explaining web page development.
Bonus – Add some products for sale – either a regular page or add to your existing site
ENTREPRENEURSHIP/E-COMMERCE ideas
- Freelance Writing: Provide content for blogs, websites, and other online platforms.
- Graphic Design: Offer design services to clients worldwide.
- Web Development: Build and maintain websites for clients from anywhere.
- Online Marketing: Help businesses with their digital marketing strategies.
- Social Media Management: Manage social media accounts for businesses and influencers.
- Virtual Assistant: Provide administrative support to businesses remotely.
- Consulting: Share your expertise in areas like marketing, finance, or business management.
- Online Coaching: Offer coaching or mentoring in your area of expertise.
- E-commerce: Start an online store selling products or dropshipping.
- Content Creation: Become a YouTuber, podcaster, or Instagram influencer.
- Affiliate Marketing: Promote products and earn commissions on sales.
- Online Tutoring: Teach subjects or skills you’re knowledgeable in.
- Travel Blogging: Share your experiences and earn through ads and sponsorships.
- App Development: Create and sell mobile apps.
- Stock Photography: Sell your photos on stock image websites.
- Language Translation: Offer translation services for documents or websites.
- Copywriting: Write compelling advertising and marketing copy.
- SEO Services: Help businesses optimize their websites for search engines.
- Online Survey and Research: Participate in online surveys and market research.
- Remote Sales: Work in sales roles that allow for remote work.
- Dropshipping Business: Set up an e-commerce store without holding inventory.
- Remote Accounting: Offer bookkeeping and accounting services.
- Video Editing: Edit videos for businesses and content creators.
- Software Development: Create software and sell it online.
- Remote Project Management: Manage projects for businesses from anywhere.