E-Commerce 12

Student Sites

Assignment #5

Full business plan – done in Chat GPT
Put into a Powerpoint or other presentation software
Include images and make it look very professional
This would be presented to clients/and investors

Marketing Portfolio – 5+ ads – Instagram, Facebook, Print, Billboard, Company vehicle

Company Clothing – 3 items – hoodies, hats shirts
Company Swag – 3 items – keychain, mug, fridge magnet

Assignment #4 – Digital Nomad Business

Name
Logo
Services
Website (wix)
Pricing

Website details
Pages
Home – 100 word site/business description that contains the keywords
About Us – 100 word history/your background/where you are located – your story can be fictional
Contact – Use a real address of your digital nomad location, include a map, email, phone etc. (use fake info)

Sponsorship Page – 5 companies that sponsor your content – should be congruent with your business – include their logos and link to their company site.

Services Page – 5+ services you offer, include detailed descriptions and pricing. Include web analytics of subs, views etc. This can be all made up to justify services.

Content Page – This your concept marketing page – 10+ videos and/or links related to your site – this would be your own content in reality but you will use related content. So if you are an online marketing business find videos on teaching about online marketing and embed on your site. If you are a web development business find videos and content explaining web page development.

Bonus – Add some products for sale – either a regular page or add to your existing site

ENTREPRENEURSHIP/E-COMMERCE ideas

  1. Freelance Writing: Provide content for blogs, websites, and other online platforms.
  2. Graphic Design: Offer design services to clients worldwide.
  3. Web Development: Build and maintain websites for clients from anywhere.
  4. Online Marketing: Help businesses with their digital marketing strategies.
  5. Social Media Management: Manage social media accounts for businesses and influencers.
  6. Virtual Assistant: Provide administrative support to businesses remotely.
  7. Consulting: Share your expertise in areas like marketing, finance, or business management.
  8. Online Coaching: Offer coaching or mentoring in your area of expertise.
  9. E-commerce: Start an online store selling products or dropshipping.
  10. Content Creation: Become a YouTuber, podcaster, or Instagram influencer.
  11. Affiliate Marketing: Promote products and earn commissions on sales.
  12. Online Tutoring: Teach subjects or skills you’re knowledgeable in.
  13. Travel Blogging: Share your experiences and earn through ads and sponsorships.
  14. App Development: Create and sell mobile apps.
  15. Stock Photography: Sell your photos on stock image websites.
  16. Language Translation: Offer translation services for documents or websites.
  17. Copywriting: Write compelling advertising and marketing copy.
  18. SEO Services: Help businesses optimize their websites for search engines.
  19. Online Survey and Research: Participate in online surveys and market research.
  20. Remote Sales: Work in sales roles that allow for remote work.
  21. Dropshipping Business: Set up an e-commerce store without holding inventory.
  22. Remote Accounting: Offer bookkeeping and accounting services.
  23. Video Editing: Edit videos for businesses and content creators.
  24. Software Development: Create software and sell it online.
  25. Remote Project Management: Manage projects for businesses from anywhere.

Assignment #3 – Online/Regular Ad Portfolio (5-10 Ads)

Create a portfolio of ads for your personal brand. Use influencers and celebrities in your ads.

Billboards
Print Ads
Instagram
Facebook
Snapchat
WeChat
YouTube Ad – Video
TikTok video
WhatsApp

Assignment #2 – Personal Brand

Use Canva.com and create account (If you want to use alternative site you can)

Create a dynamic personal logo

Here are some celebrity samples

https://www.google.com/search?sca_esv=565562309&sxsrf=AM9HkKnqp1rrYBj7Gqy07Pp8JbLi7bagOQ:1694755924575&q=celebrity+personal+logos&tbm=isch&source=lnms&sa=X&ved=2ahUKEwiH2vXm8auBAxWPMjQIHRuEDIEQ0pQJegQIDBAB&biw=1392&bih=770&dpr=2

Create 3 different logos – ask people to rank for market research – then choose one to do your branding

Put on a minimum of five items – clothing, hats, shoes, watches, fashion wear, jewellery, swag etc.

ASSIGNMENT #1 – SLIDE PRESENTATION.

CREATE A 10-15 SLIDE PRESENTATION IN GOOGLE SLIDES OR POWERPOINT –

MUST HAVE 15 + IMAGES

Explain what E-Commerce is.

Explain 15 of the concepts from the list below.

Find 3 e-commerce success stories and give a summary.

Find 3 e-commerce failure stories and give a summary.

3 pros of online selling.

3 cons of online selling.

50 concepts in e-commerce

  1. E-commerce (Electronic Commerce): The buying and selling of goods or services using electronic systems, primarily the internet.
  2. Online Marketplace: A digital platform where multiple vendors can list their products or services, and customers can shop from various sellers in one place.
  3. Digital Marketing: Promoting products or services using digital channels, such as social media, email, and online advertising.
  4. Payment Gateway: A service that securely processes online payments between buyers and sellers.
  5. Shopping Cart: A virtual basket where customers can add and manage items they intend to purchase before checkout.
  6. Mobile Commerce (M-commerce): E-commerce transactions conducted via mobile devices, such as smartphones and tablets.
  7. E-commerce Platform: Software or website infrastructure that enables businesses to create and manage online stores.
  8. Inventory Management: The process of monitoring and controlling a company’s stock of goods to meet customer demand.
  9. Customer Relationship Management (CRM): Strategies and technologies used to manage and improve interactions with customers.
  10. User Experience (UX): The overall experience a customer has when interacting with an online store, including ease of navigation and visual appeal.
  11. Conversion Rate: The percentage of website visitors who make a purchase or take a desired action.
  12. Search Engine Optimization (SEO): Techniques to optimize website content for better visibility in search engine results.
  13. Dropshipping: A retail fulfillment method where businesses don’t stock products but purchase them from suppliers as needed.
  14. E-commerce Logistics: Managing the movement of goods from suppliers to customers in online retail.
  15. Cross-selling: Recommending related or complementary products to customers during the buying process.
  16. Upselling: Encouraging customers to buy a higher-priced or upgraded version of a product they’re interested in.
  17. Customer Reviews: User-generated feedback and ratings about products or services that influence purchasing decisions.
  18. Omnichannel Retail: Providing a seamless shopping experience across multiple channels, including online and offline.
  19. Fulfillment Center: Warehouses or distribution centers where e-commerce companies store, pack, and ship their products.
  20. Digital Wallet: An electronic system for securely storing payment information for online purchases.
  21. Abandoned Cart Recovery: Strategies to re-engage customers who left items in their shopping carts before completing a purchase.
  22. Affiliate Marketing: A performance-based marketing strategy where individuals or businesses promote products and earn a commission for sales.
  23. E-commerce Fraud Prevention: Techniques and tools to protect online businesses from fraudulent activities like credit card fraud.
  24. Personalization: Customizing the shopping experience for individual customers based on their preferences and behavior.
  25. Virtual Reality (VR) Shopping: Using VR technology to create immersive online shopping experiences.
  26. Augmented Reality (AR) Shopping: Overlaying digital information, such as product details, onto the real world to enhance the shopping experience.
  27. E-commerce Analytics: Using data and analytics tools to track and analyze online store performance and customer behavior.
  28. Digital Marketing Funnel: The stages customers go through from awareness to purchase in an online marketing campaign.
  29. E-commerce SEO: SEO strategies and techniques specific to optimizing e-commerce websites.
  30. Subscription E-commerce: Offering products or services on a subscription basis, where customers receive regular deliveries.
  31. B2B E-commerce: Business-to-business online transactions, where companies buy and sell products or services to each other.
  32. Cart Abandonment Rate: The percentage of shoppers who add items to their cart but leave the website before completing the purchase.
  33. E-commerce Hosting: Web hosting services tailored to the needs of online stores, including security and scalability.
  34. Customer Segmentation: Dividing customers into groups based on characteristics, behavior, or demographics to tailor marketing efforts.
  35. SSL Certificate: A security protocol that encrypts data transmitted between a website and its visitors for secure transactions.
  36. Customer Lifetime Value (CLV): The predicted total revenue a customer will generate over their entire relationship with a business.
  37. Inventory Turnover: The rate at which a business sells and replaces its inventory within a specific period.
  38. Multi-channel Retailing: Selling products through various channels, including physical stores, websites, and social media.
  39. E-commerce Taxation: Regulations and taxation rules that apply to online businesses, including sales tax and VAT.
  40. Return Policy: Guidelines and procedures for customers returning purchased items for refunds or exchanges.
  41. Digital Marketing Strategy: A comprehensive plan for online advertising, content creation, and engagement with the target audience.
  42. Social Commerce: Integrating e-commerce features into social media platforms, allowing users to shop directly within social apps.
  43. Chatbots: AI-powered virtual assistants that provide customer support and answer queries on e-commerce websites.
  44. Product Recommendations: Suggesting products to customers based on their browsing and purchase history.
  45. International E-commerce: Selling products or services to customers in different countries, involving global logistics and localization.
  46. E-commerce Content Management: Managing and updating product listings, descriptions, and images on an online store.
  47. Cybersecurity: Protecting e-commerce websites and customer data from cyber threats and data breaches.
  48. One-Click Checkout: A streamlined checkout process allowing customers to make purchases with a single click.
  49. A/B Testing: Experimenting with variations of web pages, emails, or ads to determine which performs better in terms of conversion.
  50. E-commerce Compliance: Ensuring that an online store adheres to legal and industry-specific regulations and standards.