Marketing/Entrepreneurship 10

ASSIGNMENT 3 AND 4 CHECKLIST

Website
Name
Name/Logo
Slogan
Website – Home Page
Website – Videos Page (5)
About Us
Contact
Booking Page
Bonus: FAQ’s, Reviews, Chat, Specials pages

Presentation
Products – 3 tours and products (5)
Pricing
Promotion – 3 sponsorship events
Billboard
Clothing
3 Tours – itinerary and pricing
Flier
BONUS – Splash Page, Swag, Vehicle, Guerilla Marketing, ads, clothing

Assignment #4 – Online Store and Marketing

Create a store to sell products related to your adventure tourism business. Either add to your existing site or create a new site.

5 – 50 products.

Descriptions, images and pricing.

8+ page presentation
1- Title Page – Logo, business name, slogan, domain name, your name.
2- Product – Describe your business and products you sell}
3 – Pricing – Services and products
4 – Place – Location with map and address
5 – Promotion – 3-5 ways you will promote your business (Sponsorship events, publications)
6 – Flier
7 – Billboard
8 – Clothing
9+ Bonus – Splash Page, Swag, Vehicle, Guerilla Marketing

Assignment # 3 – Adventure Tourism Website/Branding
Pick an adventure tourism business – surfing, skiing, whale watching, bungee, ziplining, nature tours, etc.

Name
Logo
Slogan
Billboard
Clothing
Tours – 3 with description and pricing
Flier – with tours and prices and images
Website – done in Wix, create an account and choose a template
Home Page, Videos page (5 videos), About Us, Contact, Booking Page

bonus – swag, ads, vehicle, clothing

Adventure Tourism Business

Hiking Tours: Organize guided hikes in scenic locations.
Cycling Tours: Lead bike tours through picturesque landscapes.
Whitewater Rafting Trips: Offer exhilarating river rafting adventures.
Rock Climbing Expeditions: Plan climbing trips for enthusiasts of all levels.
Wildlife Safaris: Create safaris to observe local wildlife in their natural habitats.
Ziplining Adventures: Set up zipline courses in stunning natural settings.
Scuba Diving Excursions: Guide underwater diving trips to explore marine life.
Adventure Racing Events: Organize challenging adventure races like obstacle courses or mud runs.
Canoe and Kayak Tours: Lead tours on rivers, lakes, and coastal areas.
Cave Exploration: Offer spelunking adventures for those who love exploring caves.
Paragliding and Hang Gliding: Provide tandem flights and training for these air sports.
Surfing Camps: Offer surf lessons and camps in popular surf destinations.
Ski and Snowboard Tours: Plan winter sports adventures in snowy destinations.
Desert Safaris: Create tours through arid desert landscapes, including camel treks.
Kiteboarding and Windsurfing Lessons: Teach water sports in coastal areas.
Hot Air Balloon Rides: Provide scenic balloon rides in unique locations.
Adventure Retreats: Combine adventure with wellness by offering retreats.
Fishing Tours: Lead fishing expeditions in scenic fishing destinations.
Stand-Up Paddleboarding (SUP) Tours: Offer SUP excursions on lakes and rivers.
Horseback Riding Adventures: Organize horseback riding tours in natural settings.
Bungee Jumping Excursions: Plan bungee jumping adventures from safe and scenic locations.
Skydiving Experiences: Offer tandem skydiving jumps with breathtaking views.
Helicopter Tours: Provide aerial tours of stunning landscapes by helicopter.
Mountain Biking Trips: Lead mountain bike tours on challenging terrain.
Multi-Activity Tours: Create packages that combine various adventure activities in one trip.

Samples Below

Assignment #2 – Branding Assignment – Done in Canva

Bottled Water Company
Name
Logo
Slogan
Billboard
Print AD
Online Ad
Vehicle
Clothing
Bottle Design/label

Bonus – SWAG, BUSINESS CARD, GUERILLA MARKETING

Excel Basics – Basics, Sum, Max, Min, Count, Average, Sort
Excel Exercises – Basic Math, Sum 1-3, 1a/b, Average 1-3

Presentation #1 – 15 + slides – Define, Explain, Illustrate

No copy and paste, point form, 10 images minimum
Assessment: Content, Alignment, Spacing, Spelling/Grammar, Colour Scheme, Impact, Images quality and relevance

10 Images minimum

Part 1 – TERMS – 20 Terms

See the Lists Below
1-5 from Entrepreneurship List
Pick 5 others

1-5 from Marketing List
Pick 5 others

Part 2– CASE STUDY – Nike

History – start of company
Logo
Slogan
Michael Jordan Era
Athletes and Celebrities
Sports Teams/events Sponsorships
Marketing Budget

Part 3 – Branding – Canva – Landscaping Company

Name Logo Slogan
Flier
Clothing – Shirt/Hat
Billboard
Business Card
Invoice

TERMS – Entrepreneurship

Entrepreneurship: The process of identifying opportunities, organizing resources, and creating value through the establishment of a new venture or the expansion of an existing one.
Startup: A newly established business designed to bring innovative products or services to the market.
Business Plan: A detailed document outlining a company’s objectives, strategies, financial projections, and operational plans.
Market Research: The process of gathering and analyzing information about a target market, including customer preferences and competition.
Business Model: The framework that describes how a company creates, delivers, and captures value.
Market Segmentation: Dividing a market into distinct groups based on characteristics like demographics, behavior, or psychographics.
Value Proposition: The unique benefit that a product or service offers to customers compared to competitors.
Feasibility Study: An analysis of a business idea’s viability, considering factors like market demand, resources, and financial projections.
Elevator Pitch: A concise and compelling summary of a business idea or product, typically delivered in a short amount of time.
Lean Startup: An approach to entrepreneurship that emphasizes iterative development, customer feedback, and resource efficiency.
Minimum Viable Product (MVP): The simplest version of a product that allows a startup to test its core hypotheses with real customers.
Bootstrapping: Starting and growing a business with minimal external funding, often relying on personal savings and revenue generated by the business.
Angel Investor: A wealthy individual who provides capital and mentorship to early-stage startups in exchange for equity.
Venture Capital: Institutional investors who provide funding to startups in exchange for equity, typically at a later stage of development.
Pitch Deck: A presentation that provides an overview of a startup’s business plan to potential investors.
Business Incubator: Organizations that provide resources, mentorship, and networking opportunities to startups in their early stages.
Business Accelerator: Programs that offer startups intensive support, mentorship, and resources to help them grow rapidly.
Scaling: The process of expanding a business to reach a larger market and increase revenue.
Pivot: Changing a company’s product, market, or strategy based on feedback and evolving circumstances.
Exit Strategy: A plan for how and when an entrepreneur intends to sell or transition out of a business.
Intellectual Property (IP): Legal protections for inventions, patents, trademarks, and copyrights.
SWOT Analysis: Evaluating Strengths, Weaknesses, Opportunities, and Threats to make strategic decisions.
Networking: Building and maintaining relationships with individuals and organizations that can support the business.
Team Building: Assembling a group of talented individuals with diverse skills to help grow the business.
Risk Management: Identifying and mitigating potential threats to the business’s success.
Revenue Model: The strategy a company uses to generate income, such as subscriptions, advertising, or sales.
Cash Flow Management: Monitoring and controlling the movement of money into and out of the business.
Customer Acquisition: The process of gaining new customers through marketing and sales efforts.
Customer Retention: Strategies to keep existing customers engaged and loyal to the brand.
Digital Marketing: Promoting products or services through digital channels like social media, email, and online advertising.
Branding: Building a strong and recognizable identity for the business to differentiate it from competitors.
Mentorship: Seeking guidance and advice from experienced entrepreneurs and industry experts.
Exit Strategy: A plan for how and when an entrepreneur intends to sell or transition out of a business.
Failure: Recognizing that failure can be a valuable learning experience in entrepreneurship.
Creativity and Innovation: Encouraging new ideas and approaches to solving problems and creating value.
Ethical Entrepreneurship: Conducting business with integrity, social responsibility, and ethical considerations.
Global Entrepreneurship: Expanding business operations and opportunities beyond national borders.
Franchising: A business model in which entrepreneurs can purchase the rights to operate an established brand’s business.
Crowdfunding: Raising capital by collecting small amounts of money from a large number of people, often through online platforms.
Social Entrepreneurship: Pursuing business ventures with a primary goal of creating positive social or environmental impact.
Product Development: The process of designing, creating, and improving products to meet customer needs.
Customer Feedback: Gathering and incorporating input from customers to enhance products and services.
Financial Literacy: Understanding and managing the financial aspects of a business effectively.
Customer-Centric Approach: Prioritizing the needs and satisfaction of customers throughout the business operations.
Intrapreneurship: Encouraging employees within a larger organization to act as entrepreneurs by fostering innovation and creativity.
Succession Planning: Preparing for the future transfer of leadership and ownership within a family or closely-held business.
Disruptive Innovation: Introducing new products or services that significantly alter existing markets and industries.
Agile Development: An iterative and flexible approach to product development that responds to changing customer needs.
Business Ethics: Conducting business operations in an ethical and morally responsible manner.
Crisis Management: Developing strategies to address and navigate unexpected challenges and crises that may impact the business.

Terms – Marketing

Marketing Strategy: The overarching plan that outlines an organization’s goals, target audience, and tactics to achieve its objectives.
Target Audience: The specific group of individuals or businesses that a marketing campaign aims to reach and influence.
Market Segmentation: Dividing the market into distinct segments based on characteristics like demographics, behavior, or psychographics to tailor marketing efforts.
Marketing Mix (4Ps): The fundamental elements of marketing: Product, Price, Place, and Promotion, which businesses use to create a compelling offering.
Branding: The process of creating and managing a distinctive identity for a product, service, or company.
Customer Persona: A fictional representation of an ideal customer, helping marketers understand and target their audience better.
Market Research: Gathering and analyzing data about consumers, competitors, and the market to make informed marketing decisions.
SWOT Analysis: Evaluating Strengths, Weaknesses, Opportunities, and Threats to assess a company’s strategic position.
Value Proposition: A unique promise or benefit that a product or service offers to customers.
Marketing Plan: A detailed document that outlines marketing goals, strategies, tactics, and budgets over a specific period.
Content Marketing: Creating and distributing valuable content to attract and engage a target audience.
Social Media Marketing: Leveraging social media platforms to connect with and influence customers.
Digital Marketing: Promoting products or services through digital channels, including websites, email, and social media.
Search Engine Marketing (SEM): Advertising on search engines like Google to drive website traffic and conversions.
Search Engine Optimization (SEO): Optimizing online content to improve its visibility and ranking in search engine results.
Pay-Per-Click (PPC) Advertising: An advertising model where advertisers pay for each click on their ads.
Email Marketing: Sending targeted emails to customers and prospects for marketing purposes.
Influencer Marketing: Collaborating with individuals who have a large and engaged following to promote products or services.
Customer Relationship Management (CRM): Strategies and tools for managing and nurturing customer relationships.
Brand Equity: The perceived value and reputation of a brand in the eyes of consumers.
Marketing Automation: Using software and technology to automate marketing tasks and workflows.
Customer Acquisition: The process of gaining new customers for a business.
Customer Retention: Strategies to keep existing customers engaged and loyal to a brand.
Customer Lifetime Value (CLV): The predicted revenue a customer will generate throughout their relationship with a company.
A/B Testing: Experimenting with different versions of marketing assets to determine the most effective approach.
Marketing Analytics: The use of data and metrics to measure the performance of marketing campaigns and strategies.
ROI (Return on Investment): Calculating the profitability of marketing efforts by comparing the gains to the costs.
Marketing Funnel: A visual representation of the customer journey, from awareness to conversion.
Call to Action (CTA): A prompt that encourages users to take a specific action, such as making a purchase or signing up.
Guerrilla Marketing: Unconventional and creative marketing tactics that aim to generate buzz and attention.
Viral Marketing: Creating content or campaigns that quickly spread and gain widespread attention.
Native Advertising: Paid content that matches the form and function of the platform it appears on.
Public Relations (PR): Managing a company’s image and reputation through media and communication strategies.
Market Positioning: How a product or brand is perceived relative to competitors in the market.
Marketing Ethics: Adhering to moral principles and guidelines in marketing practices.
Word of Mouth Marketing: Promoting products or services through customer recommendations and referrals.
Geo-targeting: Delivering content or ads based on a user’s location.
Customer Feedback: Gathering input and opinions from customers to improve products and services.
Brand Loyalty: A strong, emotional attachment and commitment that customers have to a brand.
Marketing Communication: The process of conveying messages and information to customers through various channels.
Multi-channel Marketing: Interacting with customers across multiple platforms and channels.
Product Life Cycle: The stages a product goes through from introduction to decline in the market.
Marketing Budget: Allocating financial resources to marketing activities and campaigns.
Digital Advertising: Promoting products or services using digital channels and technologies.
Inbound Marketing: Attracting and engaging customers through valuable content and experiences.
Outbound Marketing: Initiating contact with potential customers through tactics like cold calling and email marketing.
Positioning Statement: A concise statement that defines how a product or brand is positioned in the market.
Neuromarketing: Studying how the brain processes and responds to marketing stimuli.
Behavioral Economics: Applying psychology and economics to understand consumer behavior and decision-making.
Sustainability Marketing: Promoting products and practices that are environmentally and socially responsible.