Marketing 11

STUDENT SITES

Assignment #5

Full Marketing plan – done in Chat GPT
Put into a Powerpoint or other presentation software
Include images and make it look very professional
This would be presented to clients/and investors

Marketing Portfolio – 5+ ads – Instagram, Facebook, Print, Billboard, Company vehicle

Company Clothing – 3 items – hoodies, hats shirts
Company Swag – 3 items – keychain, mug, fridge magnet

Assignment #4 – Digital Nomad Travel Marketing Consulting

Name
Logo
Services
Website (wix)
Pricing

Website details
Pages
Home – 100 word site/business description that contains the keywords
About Us – 100 word history/your background/where you are located – your story can be fictional
Contact – Use a real address of your digital nomad location, include a map, email, phone etc. (use fake info)

Sponsorship Page – 5 companies that sponsor your content – should be congruent with your business – include their logos and link to their company site.

Services Page – 5+ services you offer, include detailed descriptions and pricing. Include web analytics of subs, views etc. This can be all made up to justify services.

Content Page – This your concept marketing page – 10+ videos and/or links related to your site – this would be your own content in reality but you will use related content. So if you are an online marketing business find videos on teaching about online marketing and embed on your site. If you are a web development business find videos and content explaining web page development.

Bonus – Add some products for sale – either a regular page or add to your existing site

Marketing ideas

  1. Travel Blogging: Share your travel experiences, tips, and recommendations on a blog.
  2. Travel Vlogging: Create video content of your journeys and monetize it through platforms like YouTube.
  3. Travel Photography: Sell your travel photos on stock image websites or as prints.
  4. Freelance Travel Writing: Write travel articles for magazines, websites, or travel companies.
  5. Digital Travel Agency: Help travelers plan and book their trips online.
  6. Travel Consulting: Offer personalized travel advice and itineraries.
  7. Adventure Tours: Organize and lead adventure tours in various locations.
  8. Language Coaching: Teach travelers the basics of local languages.
  9. Cultural Workshops: Host workshops on local traditions, crafts, or cooking.
  10. Travel App Development: Create mobile apps for travelers or tourists.
  11. Remote Travel Booking Service: Help others book flights, accommodations, and activities remotely.
  12. Remote Travel Insurance Brokerage: Assist travelers in finding suitable insurance coverage.
  13. Freelance Travel Journalist: Write articles or create content for travel magazines and websites.
  14. Travel Affiliate Marketing: Promote travel products and earn commissions on bookings.
  15. Travel Copywriting: Write persuasive content for travel agencies and tour operators.
  16. Online Travel Courses: Develop and sell courses on travel-related topics.
  17. Local Guiding Services: Offer guided tours in locations you’re familiar with.
  18. House Sitting or Pet Sitting: Care for people’s homes or pets while they travel.
  19. Travel Gear Sales: Sell travel-related products and accessories online.
  20. Destination Wedding Planning: Help couples plan and organize destination weddings.
  21. Travel Influencer Marketing: Partner with travel brands for sponsored content.
  22. Travel Podcasting: Create a travel-focused podcast and monetize it through sponsorships.
  23. Eco-Tourism Consulting: Promote sustainable travel and eco-friendly destinations.
  24. Freelance Drone Photography: Offer aerial photography and videography services for travelers.
  25. Digital Nomad Co-Working Spaces: Create co-working spaces in popular digital nomad destinations.

Assignment #3 – Marketing Portfolio

A new substance has been found in the Amazon. Never been on the market. It has been tested and approved by the FDA in the US and is known to have the following benefits: weight loss and boosts energy. You have been tasked with naming the product and developing the brand and the advertising. It can be put into in pill, powder and drinks.

Name
Logo
Slogan
Packaging – Bottle, Pouch or Drink.
Social Media Ads – 5-10 ads
Billboard
Celebrity Ads

ASSIGNMENT #2 – SERVICE BASED BUSINESS MARKETING

PICK ONE OF THE FOLLOWING BUSINESSES OR COME UP WITH YOUR OWN

Done in Canva.com – create an account

Spa
Landscaping Company
Real Estate Agent
Electrician
Plumber
Mechanic
Security
Cleaning

CREATE THE FOLLOWING MARKETING MATERIALS FOR YOUR BUSINESS

NAME
LOGO
SLOGAN
SERVICES
BUSINESS CARD
BILLBOARD
SOCIAL MEDIA AD
SWAG
VEHICLE
CLOTHING

ASSIGNMENT #1 – SLIDE PRESENTATION.

CREATE A 10-15 SLIDE PRESENTATION IN GOOGLE SLIDES OR POWERPOINT –

MUST HAVE 15 – 30 IMAGES

EXPLAIN WHAT MARKETING IS

10 TERMS 1-5 FROM BELOW THEN PICK 5 OTHER TERMS FROM THE LIST OR OUTSIDE THE LIST

3 SUCCESSFUL MARKETING STRATEGIES

3 MARKETING BLUNDERS

3 ICONIC LOGOS

3 ICONIC SLOGANS

MARKETING TERMS

  1. Marketing Strategy: The overarching plan that outlines an organization’s goals, target audience, and tactics to achieve its objectives.
  2. Target Audience: The specific group of individuals or businesses that a marketing campaign aims to reach and influence.
  3. Market Segmentation: Dividing the market into distinct segments based on characteristics like demographics, behavior, or psychographics to tailor marketing efforts.
  4. Marketing Mix (4Ps): The fundamental elements of marketing: Product, Price, Place, and Promotion, which businesses use to create a compelling offering.
  5. Branding: The process of creating and managing a distinctive identity for a product, service, or company.
  6. Customer Persona: A fictional representation of an ideal customer, helping marketers understand and target their audience better.
  7. Market Research: Gathering and analyzing data about consumers, competitors, and the market to make informed marketing decisions.
  8. SWOT Analysis: Evaluating Strengths, Weaknesses, Opportunities, and Threats to assess a company’s strategic position.
  9. Value Proposition: A unique promise or benefit that a product or service offers to customers.
  10. Marketing Plan: A detailed document that outlines marketing goals, strategies, tactics, and budgets over a specific period.
  11. Content Marketing: Creating and distributing valuable content to attract and engage a target audience.
  12. Social Media Marketing: Leveraging social media platforms to connect with and influence customers.
  13. Digital Marketing: Promoting products or services through digital channels, including websites, email, and social media.
  14. Search Engine Marketing (SEM): Advertising on search engines like Google to drive website traffic and conversions.
  15. Search Engine Optimization (SEO): Optimizing online content to improve its visibility and ranking in search engine results.
  16. Pay-Per-Click (PPC) Advertising: An advertising model where advertisers pay for each click on their ads.
  17. Email Marketing: Sending targeted emails to customers and prospects for marketing purposes.
  18. Influencer Marketing: Collaborating with individuals who have a large and engaged following to promote products or services.
  19. Customer Relationship Management (CRM): Strategies and tools for managing and nurturing customer relationships.
  20. Brand Equity: The perceived value and reputation of a brand in the eyes of consumers.
  21. Marketing Automation: Using software and technology to automate marketing tasks and workflows.
  22. Customer Acquisition: The process of gaining new customers for a business.
  23. Customer Retention: Strategies to keep existing customers engaged and loyal to a brand.
  24. Customer Lifetime Value (CLV): The predicted revenue a customer will generate throughout their relationship with a company.
  25. A/B Testing: Experimenting with different versions of marketing assets to determine the most effective approach.
  26. Marketing Analytics: The use of data and metrics to measure the performance of marketing campaigns and strategies.
  27. ROI (Return on Investment): Calculating the profitability of marketing efforts by comparing the gains to the costs.
  28. Marketing Funnel: A visual representation of the customer journey, from awareness to conversion.
  29. Call to Action (CTA): A prompt that encourages users to take a specific action, such as making a purchase or signing up.
  30. Guerrilla Marketing: Unconventional and creative marketing tactics that aim to generate buzz and attention.
  31. Viral Marketing: Creating content or campaigns that quickly spread and gain widespread attention.
  32. Native Advertising: Paid content that matches the form and function of the platform it appears on.
  33. Public Relations (PR): Managing a company’s image and reputation through media and communication strategies.
  34. Market Positioning: How a product or brand is perceived relative to competitors in the market.
  35. Marketing Ethics: Adhering to moral principles and guidelines in marketing practices.
  36. Word of Mouth Marketing: Promoting products or services through customer recommendations and referrals.
  37. Geo-targeting: Delivering content or ads based on a user’s location.
  38. Customer Feedback: Gathering input and opinions from customers to improve products and services.
  39. Brand Loyalty: A strong, emotional attachment and commitment that customers have to a brand.
  40. Marketing Communication: The process of conveying messages and information to customers through various channels.
  41. Multi-channel Marketing: Interacting with customers across multiple platforms and channels.
  42. Product Life Cycle: The stages a product goes through from introduction to decline in the market.
  43. Marketing Budget: Allocating financial resources to marketing activities and campaigns.
  44. Digital Advertising: Promoting products or services using digital channels and technologies.
  45. Inbound Marketing: Attracting and engaging customers through valuable content and experiences.
  46. Outbound Marketing: Initiating contact with potential customers through tactics like cold calling and email marketing.
  47. Positioning Statement: A concise statement that defines how a product or brand is positioned in the market.
  48. Neuromarketing: Studying how the brain processes and responds to marketing stimuli.
  49. Behavioral Economics: Applying psychology and economics to understand consumer behavior and decision-making.
  50. Sustainability Marketing: Promoting products and practices that are environmentally and socially responsible.