Marking Rubrics
Rubric for E-Commerce Subscription Product Business (200 Marks Total)
1. Logo Design (20 Marks)
| Criteria | Marks | Description |
|---|---|---|
| Creativity & Originality | 10 | How unique and innovative is the logo design? Is it memorable? |
| Relevance to Brand | 5 | Does the logo reflect the brand’s identity and values effectively? |
| Visual Appeal & Simplicity | 5 | Is the logo visually appealing and easy to recognize? |
2. Product Design (20 Marks)
| Criteria | Marks | Description |
|---|---|---|
| Functionality & Usability | 10 | How well do the subscription products serve their intended purpose? |
| Aesthetic Quality | 5 | Are the products visually attractive and well-designed? |
| Innovation & Uniqueness | 5 | Are the products innovative or creatively differentiated from competitors? |
3. Box Design (20 Marks)
| Criteria | Marks | Description |
|---|---|---|
| Visual Appeal | 10 | How attractive and eye-catching is the box design? |
| Brand Alignment | 5 | Does the box design align with the brand’s aesthetic and values? |
| Functionality (Ease of Use) | 5 | Is the box easy to open and use while ensuring product safety? |
4. Pricing (10 Marks)
| Criteria | Marks | Description |
|---|---|---|
| Competitiveness | 5 | How well does the pricing compare to competitors in the market? |
| Value for Money | 5 | Does the pricing reflect the value and quality of the subscription product? |
5. AI Video (10 Marks)
| Criteria | Marks | Description |
|---|---|---|
| Creativity and Concept | 4 | How innovative and engaging is the concept of the AI video? |
| Technical Quality | 3 | How well-executed is the AI video in terms of visuals, audio, and overall production? |
| Relevance to Brand | 3 | Does the video effectively communicate the brand’s message or vision? |
6. Billboard Design (20 Marks)
| Criteria | Marks | Description |
|---|---|---|
| Visual Appeal | 10 | Is the billboard design eye-catching and attractive? |
| Messaging | 5 | Does the billboard effectively communicate the subscription service’s benefits? |
| Brand Recognition | 5 | How well does the billboard reflect the brand’s identity? |
7. Website (100 Marks Total)
| Criteria | Marks | Description |
|---|---|---|
| Colors & Aesthetics | 20 | Are the website colors visually appealing, cohesive, and consistent with the brand’s identity? Do they create an inviting atmosphere for users? |
| Navigation & User Experience | 20 | How intuitive and easy is the website to navigate? Is the browsing experience smooth and well-organized for users? |
| Photo Gallery | 20 | Are product images clear, high-quality, and well-organized? Do they effectively showcase the products and encourage users to subscribe? |
| Content Quality | 30 | Is the content on the website clear, engaging, and informative? Does it effectively communicate the benefits of the subscription service and encourage users to sign up? |
| Our Story | 10 | Is the “Our Story” section compelling, well-written, and does it effectively convey the brand’s mission, vision, and values? |
| Subscription Process | 10 | Is the subscription process straightforward, user-friendly, and clear? Does it encourage users to easily complete their subscription? |
Event Marketing Project Rubric (Total: 200 Marks)
1. Logo – 20 Marks
- Creativity & Originality (8 Marks): Is the logo unique, innovative, and memorable?
- Brand Alignment (6 Marks): Does the logo effectively represent the event’s brand, theme, and target audience?
- Design Quality (6 Marks): Is the logo well-designed in terms of color, typography, and balance?
2. Poster – 50 Marks
- Visual Appeal (15 Marks): Is the poster visually striking and attractive?
- Clarity of Information (10 Marks): Are key event details (date, time, location, etc.) easy to read and understand?
- Branding Consistency (10 Marks): Does the poster maintain the event’s branding (logo, color scheme, theme)?
- Target Audience Engagement (10 Marks): Does the design appeal to the target demographic for the event?
- Creativity & Originality (5 Marks): Is the poster design original and creative, standing out among similar event posters?
3. Swag – 20 Marks
- Design & Appeal (8 Marks): Are the items visually appealing and consistent with the event branding?
- Usefulness (6 Marks): Are the swag items practical and useful for attendees?
- Originality (6 Marks): Are the swag items unique, innovative, or representative of the event theme?
4. AI Video – 10 Marks
- Creativity & Engagement (5 Marks): Does the video capture attention and effectively communicate the event’s message?
- Technical Quality (5 Marks): Is the video high quality in terms of visuals, sound, and smooth transitions?
5. Website – 100 Marks
Colours (10 Marks)
- Consistency with Event Branding (5 Marks): Do the website colors align with the event’s overall branding?
- Visual Appeal & Harmony (5 Marks): Are the colors visually appealing, creating a cohesive and balanced design?
Navigation (15 Marks)
- Ease of Use (8 Marks): Is the website easy to navigate with a clear structure and intuitive design?
- Clear Menu & Links (7 Marks): Are all important sections of the website easily accessible with clear, functioning links?
Content (15 Marks)
- Clarity & Relevance (7 Marks): Is the content relevant, clear, and informative for potential attendees?
- Engagement (8 Marks): Does the content engage visitors and encourage them to explore the event further?
Lineup (10 Marks)
- Comprehensive & Organized (5 Marks): Is the lineup section well-organized and easy to read?
- Visuals & Details (5 Marks): Are the performers clearly listed with relevant details and visuals?
Photo Gallery (10 Marks)
- Visual Appeal (5 Marks): Are the photos high-quality and aesthetically pleasing?
- Relevance (5 Marks): Do the images accurately represent the event’s atmosphere and theme?
Home Page (15 Marks)
- First Impressions (10 Marks): Does the homepage effectively grab attention and provide a clear overview of the event?
- Functionality (5 Marks): Are all features on the homepage functional and easy to navigate?
Ticket Prices (10 Marks)
- Clarity (5 Marks): Are ticket prices clearly displayed with all relevant information?
- Accessibility (5 Marks): Is it easy for users to find and understand ticket pricing options?
Videos – Bands (10 Marks)
- Quality (5 Marks): Are the videos high-quality and well-edited?
- Engagement (5 Marks): Do the videos provide a compelling reason for attendees to be excited about the event?
Food (5 Marks)
- Variety & Appeal (3 Marks): Are the food options varied and visually appealing?
- Relevance (2 Marks): Do the food options align with the overall theme and target audience of the event?
Camping (5 Marks)
- Clarity (3 Marks): Is the information about camping clear and easily accessible?
- Relevance (2 Marks): Does the camping section match the event’s atmosphere and audience expectations?
Merchandise (5 Marks)
- Variety & Appeal (3 Marks): Are the merchandise options varied and visually appealing?
- Branding (2 Marks): Does the merchandise reflect the event’s branding and theme?
Total Marks: 200