ME 10 OUTLINES

Course Outline: Marketing/Entrepreneurship 10 Marketing/Entrepreneurship 10
Duration: One semester (approximately 18 weeks)

Overview:
This introductory course combines foundational marketing and entrepreneurship concepts for Grade 10 students. Students will work on three major projects: a presentation on marketing and entrepreneurship terms, an adventure tourism branding/website project, and a wearables brand final project. Marketing students focus on promotional strategies, while entrepreneurship students emphasize business planning, with shared project deliverables differentiated by a marketing plan (Marketing) or business plan (Entrepreneurship). The course uses AI tools (Canva, PosterMyWall, AI video) and Wix for website creation, fostering creativity and practical skills. An Independent Learning Unit allows self-directed exploration.

Course Objectives: 

  • Introduce students to core marketing and entrepreneurship concepts through hands-on projects. 
  • Develop skills in branding, digital marketing, and business planning using AI tools and Wix. 
  • Differentiate between marketing plans (Marketing) and business plans (Entrepreneurship) within shared projects. 
  • Encourage creativity, collaboration, and independent learning through practical applications.

Skills Learned from Assignments
Assignment #1: Presentation on Marketing and Entrepreneurship Terms 

  • Marketing (Marketing Plan Focus):
    • Research Skills: Defining and explaining marketing terms (e.g., market segmentation, SEO, CRM). 
    • Visual Communication: Creating a 20+ slide presentation with 20+ images using PowerPoint or Google Slides. 
    • Public Speaking: Presenting complex concepts clearly to an audience. 
    • Content Creation: Illustrating marketing concepts with examples and visuals. 
    • Organization: Structuring a cohesive presentation with clear explanations. 
    • Digital Literacy: Using presentation software effectively.
  • Entrepreneurship (Business Plan Focus):
    • Business Fundamentals: Defining and explaining entrepreneurship terms (e.g., business model, MVP, venture capital). 
    • Strategic Thinking: Connecting terms to real-world business applications. 
    • Presentation Skills: Delivering a professional pitch-style presentation. 
    • Research and Analysis: Understanding startup concepts like scalability and revenue streams. 
    • Visual Design: Incorporating images to enhance business concept explanations. 
    • Communication: Simplifying complex terms for clarity.

Assignment #2: Adventure Tourism Website/Branding 

  • Marketing (Marketing Plan Focus):
    • Branding: Creating a name, logo, and slogan for an adventure tourism business. 
    • Promotion: Designing billboards, social media ads, fliers, and branded clothing/swag using Canva and PosterMyWall. 
    • Digital Marketing: Building a Wix website with home, videos (5 videos), about us, contact, and booking pages. 
    • Pricing Strategy: Developing and pricing three tour packages. 
    • Creative Design: Using AI tools for visuals and videos (e.g., AI-generated tour videos). 
    • SEO: Writing 100+ words for website optimization. 
    • Bonus Skills: Creating guerrilla marketing campaigns, coupons, bus ads, and website reviews/maps.
  • Entrepreneurship (Business Plan Focus):
    • Business Development: Structuring an adventure tourism business with a clear value proposition. 
    • Financial Planning: Setting tour prices and projecting revenue. 
    • Operations: Planning logistics for tours (e.g., equipment, guides, safety). 
    • E-commerce: Building a Wix website with a booking system and video integration. 
    • Market Analysis: Researching the adventure tourism market and competitors. 
    • Strategic Branding: Ensuring logo, slogan, and visuals align with business goals. 
    • Bonus Skills: Developing a scalable business model, integrating reviews/maps, and innovative marketing (e.g., bus ads).

Assignment #3: Wearables Brand (Final Project) 

  • Marketing (Marketing Plan Focus):
    • Brand Development: Creating a unique wearables brand name, logo, and slogan. 
    • Advertising: Designing a celebrity-endorsed billboard, social media ads, and delivery packaging. 
    • Digital Marketing: Building a Wix website with home, about us, shopping cart, reviews, FAQs, and photo gallery pages, plus 100-word SEO. 
    • Product Marketing: Developing 10–50 products with images, descriptions, and pricing. 
    • Creative Design: Using AI tools for visuals and product line branding. 
    • Bonus Skills: Creating splash pages, swag, guerrilla marketing, multi-channel ad campaigns, and analyzing Shark Tank pitches or famous entrepreneurs.
  • Entrepreneurship (Business Plan Focus):
    • Business Strategy: Developing a wearables business model with a clear value proposition. 
    • Financial Projections: Estimating costs, pricing, and revenue for 10–50 products. 
    • Operations: Planning logistics for production, inventory, and delivery. 
    • E-commerce: Building a Wix website with a functional shopping cart and SEO. 
    • Market Analysis: Researching competitors in the wearables market. 
    • Pitch Development: Creating an AI-generated business plan for investor appeal. 
    • Bonus Skills: Scaling the business, designing innovative ads (e.g., air balloon), and case studies on famous entrepreneurs or Shark Tank pitches.

Independent Learning Unit: 

  • Self-Directed Learning: Exploring marketing/entrepreneurship topics via videos, articles, or personal projects. 
  • Innovation: Developing a unique business or marketing concept (e.g., beverage company with bottle/label design). 
  • Critical Thinking: Evaluating resources (e.g., Shark Tank reviews, entrepreneur case studies) for relevance and insights. 
  • Time Management: Balancing independent work with group projects. 
  • Presentation Skills: Presenting findings or ideas to peers.

50 Lecture Topics
Unit 1: Introduction to Marketing and Entrepreneurship (Weeks 1–3) 

  1. Introduction to Marketing and Entrepreneurship 
  2. Why Marketing Drives Business Success 
  3. The Purpose and Structure of a Business Plan 
  4. Understanding Target Markets and Segmentation 
  5. Basics of Branding: Names, Logos, Slogans 
  6. Introduction to AI Tools: Canva, PosterMyWall, AI Video 
  7. Business Models and Revenue Streams 
  8. Market Research: Tools and Techniques 
  9. Consumer Behavior Basics 
  10. The Entrepreneurial Mindset: Creativity and Risk

Unit 2: Presentation Skills and Core Concepts (Weeks 4–6)
11. Crafting Effective Presentations (PowerPoint, Google Slides)
12. Explaining Marketing Terms: The 4 Ps
13. Understanding Digital Marketing and SEO
14. Social Media Marketing Strategies
15. Influencer Marketing: Opportunities and Challenges
16. Customer Relationship Management (CRM) Basics
17. Content Marketing and Storytelling
18. Call-to-Action (CTA) and Conversion Rates
19. Entrepreneurship Terms: MVP and Scalability
20. Pitch Decks and Venture Capital Basics

Unit 3: Adventure Tourism Branding and Website (Weeks 7–10)
21. Introduction to Adventure Tourism Markets
22. Creating a Brand for Adventure Tourism
23. Designing Billboards and Social Media Ads
24. Using AI for Video Content (AI Video Tools)
25. Pricing Tours and Packages
26. Developing Branded Clothing and Swag
27. Building a Wix Website: Templates and Features
28. SEO Basics for Tourism Websites
29. Logistics of Adventure Tourism: Safety and Operations
30. Guerrilla Marketing for Tourism Businesses
31. Marketing Plan Components for Tourism
32. Business Plan Components for Tourism
33. Budgeting for a Tourism Business
34. Risk Management in Adventure Tourism
35. Group Collaboration and Project Management

Unit 4: Wearables Brand and Final
Project (Weeks 11–14)
36. What Makes a Wearables Brand Successful?
37. Market Research for Wearables
38. Crafting a Brand Name, Logo, and Slogan
39. Designing Celebrity-Endorsed Billboards
40. Building a Wix E-commerce Website
41. Writing Product Descriptions That Sell
42. Pricing Strategies for Wearables
43. SEO for E-commerce Websites
44. Logistics of Wearables: Production and Delivery
45. Financial Projections for a Wearables Business
46. Analyzing Shark Tank Pitches: Successes and Failures
47. Case Studies: Famous Entrepreneurs
48. Multi-Channel Advertising: Print, Web, and Events
49. Scaling a Wearables Business
50. Course Wrap-Up: Reflecting on Skills and Projects

Rubrics for Assignments
Assignment #1: Presentation on Marketing and Entrepreneurship Terms
Marketing (Marketing Plan Focus) Rubric (100 points total) 

  • Content Accuracy (25 points):
    • Excellent (20–25): All marketing terms (e.g., market research, SEO, CRM) are accurately defined, explained with clear examples, and illustrated effectively. 
    • Good (15–19): Most terms are accurately defined and explained, but some lack depth or clear examples. 
    • Satisfactory (10–14): Some terms are incomplete, vague, or incorrectly defined; examples are minimal. 
    • Needs Improvement (0–9): Terms are missing, poorly explained, or lack examples.
  • Visual Design (25 points):
    • Excellent (20–25): 20+ slides with 20+ relevant, high-quality images; visually appealing and cohesive design. 
    • Good (15–19): 20+ slides with relevant images, but design lacks polish or variety. 
    • Satisfactory (10–14): Fewer than 20 slides or images; design is basic or lacks relevance. 
    • Needs Improvement (0–9): Slides or images are missing or poorly designed.
  • Presentation Delivery (20 points):
    • Excellent (20–25): Delivery is clear, confident, and engages the audience effectively. 
    • Good (15–19): Delivery is clear but lacks engagement or polish. 
    • Satisfactory (10–14): Delivery is hesitant, unclear, or minimally engaging. 
    • Needs Improvement (0–9): Delivery is missing or ineffective.
  • Organization (20 points):
    • Excellent (20–25): Slides are logically structured with clear flow and transitions. 
    • Good (15–19): Structure is clear but lacks smooth transitions or polish. 
    • Satisfactory (10–14): Structure is confusing or incomplete. 
    • Needs Improvement (0–9): No clear structure or organization.
  • Creativity (10 points):
    • Excellent (20–25): Creative examples and visuals enhance understanding and engagement. 
    • Good (15–19): Some creativity in examples or visuals but lacks originality. 
    • Satisfactory (10–14): Minimal creativity or effort in presentation design. 
    • Needs Improvement (0–9): No creativity shown.

Entrepreneurship (Business Plan Focus) Rubric (100 points total) 

  • Content Accuracy (25 points):
    • Excellent (20–25): All entrepreneurship terms (e.g., business model, MVP, scalability) are accurately defined, explained, and applied to real-world scenarios. 
    • Good (15–19): Most terms are accurate, but some lack depth or application. 
    • Satisfactory (10–14): Some terms are incomplete, vague, or incorrect. 
    • Needs Improvement (0–9): Terms are missing or poorly explained.
  • Visual Design (25 points):
    • Excellent (20–25): 20+ slides with 20+ relevant, high-quality images; visually compelling and pitch-like. 
    • Good (15–19): 20+ slides with images, but lacks polish or variety. 
    • Satisfactory (10–14): Fewer than 20 slides or images; design is basic. 
    • Needs Improvement (0–9): Slides or images are missing or poorly designed.
  • Presentation Delivery (20 points):
    • Excellent (20–25): Delivery is confident, pitch-like, and engages the audience. 
    • Good (15–19): Delivery is clear but lacks engagement or polish. 
    • Satisfactory (10–14): Delivery is hesitant or unclear. 
    • Needs Improvement (0–9): Delivery is missing or ineffective.
  • Organization (20 points):
    • Excellent (20–25): Slides are logically structured with clear flow and transitions. 
    • Good (15–19): Structure is clear but lacks smooth transitions. 
    • Satisfactory (10–14): Structure is confusing or incomplete. 
    • Needs Improvement (0–9): No clear structure or organization.
  • Creativity (10 points):
    • Excellent (20–25): Creative examples and visuals enhance business concepts. 
    • Good (15–19): Some creativity but lacks originality. 
    • Satisfactory (10–14): Minimal creativity or effort. 
    • Needs Improvement (0–9): No creativity shown.


Assignment #2: Adventure Tourism Website/Branding
Marketing (Marketing Plan Focus) Rubric (100 points total) 

  • Brand Identity (25 points):
    • Excellent (20–25): Name, logo, and slogan are creative, cohesive, and appropriate for adventure tourism. 
    • Good (15–19): Name and logo are clear but lack some creativity or cohesion. 
    • Satisfactory (10–14): Name or logo is basic or partially complete. 
    • Needs Improvement (0–9): Name or logo is missing or inappropriate.
  • Promotional Materials (25 points):
    • Excellent (20–25): Billboard, social media ads, fliers, clothing, and swag are professional, visually appealing, and on-brand. 
    • Good (15–19): Materials are clear but lack polish or consistency. 
    • Satisfactory (10–14): Materials are incomplete or lack professionalism. 
    • Needs Improvement (0–9): Materials are missing or poorly designed.

  • Website and SEO (20 points):
    • Excellent (20–25): Wix website is functional, with home, videos (5 videos), about us, contact, and booking pages; strong SEO (100+ words). 
    • Good (15–19): Website is functional but lacks polish; SEO is present but weak. 
    • Satisfactory (10–14): Website or SEO is incomplete or minimal. 
    • Needs Improvement (0–9): Website or SEO is missing.
  • Tours and Pricing (20 points):
    • Excellent (20–25): Three tours have detailed descriptions, justified pricing, and appealing visuals. 
    • Good (15–19): Tours and pricing are clear but lack detail or appeal. 
    • Satisfactory (10–14): Tours or pricing are incomplete or unrealistic. 
    • Needs Improvement (0–9): Tours or pricing are missing.
  • Creativity and Bonus (10 points):
    • Excellent (20–25): Bonus items (e.g., AI video, coupons, bus ads) are innovative and enhance the marketing plan. 
    • Good (15–19): Bonus items are included but lack significant impact. 
    • Satisfactory (10–14): Bonus items are minimal or incomplete. 
    • Needs Improvement (0–9): No bonus items included.

Entrepreneurship (Business Plan Focus) Rubric (100 points total) 

  • Business Model (25 points):
    • Excellent (20–25): Clear mission, vision, and value proposition for the adventure tourism business. 
    • Good (15–19): Business model is clear but lacks depth or specificity. 
    • Satisfactory (10–14): Business model is vague or incomplete. 
    • Needs Improvement (0–9): Business model is missing or unclear.
  • Financial Plan (25 points):
    • Excellent (20–25): Detailed tour pricing and revenue projections are realistic and well-supported. 
    • Good (15–19): Pricing and projections are reasonable but lack detail. 
    • Satisfactory (10–14): Pricing or projections are incomplete or unrealistic. 
    • Needs Improvement (0–9): Financial plan is missing.
  • Operations Plan (20 points):
    • Excellent (20–25): Logistics for tours (e.g., equipment, guides, safety) are thoroughly planned. 
    • Good (15–19): Logistics are planned but lack detail or depth. 
    • Satisfactory (10–14): Logistics are incomplete or vague. 
    • Needs Improvement (0–9): Logistics are missing.
  • Website and E-commerce (20 points):
    • Excellent (20–25): Wix website is functional, with a booking system and 5 integrated videos. 
    • Good (15–19): Website is functional but lacks polish or full functionality. 
    • Satisfactory (10–14): Website or booking system is incomplete. 
    • Needs Improvement (0–9): Website or booking system is missing.
  • Creativity and Bonus (10 points):
    • Excellent (20–25): Bonus items (e.g., reviews page, bus ads) enhance the business plan. 
    • Good (15–19): Bonus items are included but lack significant impact. 
    • Satisfactory (10–14): Bonus items are minimal or incomplete. 
    • Needs Improvement (0–9): No bonus items included.

Assignment #3: Wearables Brand (Final Project)
Marketing (Marketing Plan Focus) Rubric (100 points total) 

  • Brand Identity (25 points):
    • Excellent (20–25): Name, logo, and slogan are creative, cohesive, and appropriate for the wearables market. 
    • Good (15–19): Name and logo are clear but lack creativity or market appeal. 
    • Satisfactory (10–14): Name or logo is basic or partially complete. 
    • Needs Improvement (0–9): Name or logo is missing or inappropriate.
  • Promotional Materials (25 points):
    • Excellent (20–25): Celebrity-endorsed billboard, social media ads, vehicle, and delivery packaging are professional and on-brand. 
    • Good (15–19): Materials are clear but lack polish or consistency. 
    • Satisfactory (10–14): Materials are incomplete or lack professionalism. 
    • Needs Improvement (0–9): Materials are missing or poorly designed.
  • Website and SEO (20 points):
    • Excellent (20–25): Wix website is functional, with home, about us, shopping cart, reviews, FAQs, and photo gallery; strong SEO (100+ words). 
    • Good (15–19): Website is functional but lacks polish; SEO is present but weak. 
    • Satisfactory (10–14): Website or SEO is incomplete or minimal. 
    • Needs Improvement (0–9): Website or SEO is missing.
  • Product Line (20 points):
    • Excellent (20–25): 10–50 products have detailed images, descriptions, and justified pricing. 
    • Good (15–19): Products are clear but lack detail or fewer than 10 items. 
    • Satisfactory (10–14): Products are incomplete or unrealistic. 
    • Needs Improvement (0–9): Products are missing.
  • Creativity and Bonus (10 points):
    • Excellent (20–25): Bonus items (e.g., splash page, Shark Tank analysis, ad campaigns) enhance the marketing plan. 
    • Good (15–19): Bonus items are included but lack significant impact. 
    • Satisfactory (10–14): Bonus items are minimal or incomplete. 
    • Needs Improvement (0–9): No bonus items included.

Entrepreneurship (Business Plan Focus) Rubric (100 points total) 

  • Business Strategy (25 points):
    • Excellent (20–25): Clear mission, vision, and value proposition for the wearables brand. 
    • Good (15–19): Strategy is clear but lacks depth or specificity. 
    • Satisfactory (10–14): Strategy is vague or incomplete. 
    • Needs Improvement (0–9): Strategy is missing or unclear.
  • Financial Plan (25 points):
    • Excellent (20–25): Detailed budget, pricing, and revenue projections for 10–50 products are realistic. 
    • Good (15–19): Budget and projections are reasonable but lack detail. 
    • Satisfactory (10–14): Budget or projections are incomplete or unrealistic. 
    • Needs Improvement (0–9): Financial plan is missing.
  • Operations Plan (20 points):
    • Excellent (20–25): Logistics for production, inventory, and delivery are thoroughly planned. 
    • Good (15–19): Logistics are planned but lack detail or depth. 
    • Satisfactory (10–14): Logistics are incomplete or vague. 
    • Needs Improvement (0–9): Logistics are missing.
  • Website and E-commerce (20 points):
    • Excellent (20–25): Wix website is functional, with a shopping cart and detailed product listings. 
    • Good (15–19): Website is functional but lacks polish or full functionality. 
    • Satisfactory (10–14): Website or shopping cart is incomplete. 
    • Needs Improvement (0–9): Website or shopping cart is missing.
  • Creativity and Bonus (10 points):
    • Excellent (20–25): Bonus items (e.g., beverage company, guerrilla marketing) enhance the business plan. 
    • Good (15–19): Bonus items are included but lack significant impact. 
    • Satisfactory (10–14): Bonus items are minimal or incomplete. 
    • Needs Improvement (0–9): No bonus items included.

Independent Learning Unit
Structure: 

  • Duration: 4 weeks (integrated throughout Weeks 12–15, with flexible scheduling). 
  • Components:
    • Option 1: Video-Based Learning
      Students watch industry-related videos (e.g., TED Talks, Shark Tank episodes) and submit a 500-word reflection on key takeaways. 
    • Option 2: Individual Project
      Students develop a business or marketing idea (e.g., beverage company with bottle/label design) and submit a 500–1000-word proposal or prototype. 
    • Option 3: Research and Presentation
      Students analyze a famous entrepreneur or Shark Tank pitch (product, deal, reasons for success/failure) and present findings (5–7 minutes).
  • Assessment: Graded on effort, creativity, and depth of reflection or output (50% completion, 30% creativity, 20% presentation).

Rubric for Independent Learning Unit (25 points total) 

  • Effort and Engagement (25 points):
    • Excellent (20–25): Demonstrates strong commitment to self-directed learning, with consistent effort across tasks. 
    • Good (15–19): Shows consistent effort but limited depth or engagement. 
    • Satisfactory (10–14): Minimal effort or incomplete work. 
    • Needs Improvement (0–9): Little to no engagement or effort shown.