Assignment #2
Assignment #2
Videos – watch the following three videos for this assignment
Watch – the Founder – Netflix
20 Slide Presentation – Marketing Wars
Use point form and use images to enhance the presentation
Coke vs Pepsi
McDonalds vs Burger King
Slide 1 – Title Page
Slide 2 – History of Coke
Slide 3 – History of Pepsi
Slide 4 – Coke Advertising until 1970’s – Ad campaigns
Slide 5 – Coke 1970’s – 2000 Ad Campaigns
Slide 6 – Coke 2000 – Present Ad campaigns
Slide 7 – Pepsi Adveritising until 1970’s – Ad campaigns
Slide 8 – Pepsi 1970’s – 2000 Ad Campaigns
Slide 9 – Pepsi 2000 – Present Ad campaigns
Slide 10 – History of McDonalds
Slide 11 – History of Burger King
Slide 12 – McDonalds Advertising until 1970’s – Ad campaigns
Slide 13 – McDonalds 1970’s – 2000 Ad Campaigns
Slide 14 – McDonalds 2000 – Present Ad campaigns
Slide 15 – BK Adveritising until 1970’s – Ad campaigns
Slide 16 – BK 1970’s – 2000 Ad Campaigns
Slide 17 – BK 2000 – Present Ad campaigns
Slide 18 – 20 The Founder Questions
Who were the McDonalds Brothers?
Who was Ray Croc?
What city was the first McDonalds in?
What is a Franchise?
Name 3 Franchises in Parksville?
How many McDonalds are there globally, in Canada, in BC?
What is the current slogan?
Who is Ronald McDonald?
Why did Ray Croc love the golden arches?
What do you think of Ray Croc’s business ethics in dealing with the McDonald’s Brothers?
What was the name of the system the McDonalds Brothers used in the kitchen?
What did they do differently than traditional drive throughs? Name 3 things.
Look at the following photo tutorial – what do you think of it?
https://www.flickr.com/photos/sallydavies/sets/72157624739645253/