Assignment #3
Branding, Logos and Ads
18 Slides – Slideshow
You can use Fireworks, Photoshop or online platforms to do work.
Slide 1 – Title Page
Slide 2 – Define: Branding, Logo, Slogan, Co-Branding, Brand Awareness
Slide 3 – 5 Company Logos – Pick 5 logos from today and compare to the logo from years ago – put them side by side
Slide 4 – Design 3 Personal Logos – Use Fireworks, Photoshop or online logomakers
Slide 5 – Pick your Favourite Logo and brand 10 items
Slide 6 – Celebrity Ad #1
Slide 7 – Celebrity Ad #2
Slide 8 – Magazine Cover 1
Slide 9 – Magazine Cover 2
Slide 10 – Luxury Watch Ad
Slide 11 – Luxury Watch Billboard
Slide 12 – Ballenas Lemonade Stand Flier
Slide 13 – Non-Profit Ad f0r Charity
Slide 14 – Societal/Environmental Ad
Slide 15 – Social Media Logo and web ad
Slide 16-18 – Original Branding
Assignment Notes
Slide 4/5/6/7 – Personal Brand – Look at Tiger Wood’s Personal Logo, Michael Jordan’s Logo
Develop your own personal brand by creating a logo. You can use your first and last initial, a nickname, a symbol – just make it unique.
Put that logo on 10 clothing/sporting/fashion items – such as hats, shirts, hoodies, bags, sports equipment, shoes, watches
Create a Celebrity Ad for your Personal Brand
Create a Celebrity Billboard for your Personal Brand
Slide 8/9 Magazine Covers – 2 Magazine Covers – Time, ESPN, Forbes, Seventeen etc.
You will go to google and search for blank magazine covers. Copy and paste into fireworks. Add your photo and tagline. (your name) the Marketing Genius of our Time, Marketer of the Year – just have some fun with it.
Slide 10/11 Luxury Watch – Pick a watch from the following page
The World’s Most Expensive Watches: 8 Timepieces Over $1 Million
Create an Ad for the Luxury watch – aimed at the very rich
Create a Billboard for the watch – aimed at the very rich
Slide 12 – Ballenas Lemonade Stand
Logo for a charity lemonade stand at Ballenas
Create a Flier
Slide 13-14 Charity – Non-Profit/Environmental Ads
2 Ads for charity organization, environmental or health concern
Don’t text and drive, Keep plastics out of ocean, Greenpeace ad etc.
Slide 15 Social Media Logo – Develop your own Social Media Logo
Create your own unique logo to rival an online platform such as Facebook, snapchat or YouTube then create an Online Web Ad
Slide 16-18 Marketing Portfolio – pick 3 of the following
Sports Brand Name and Logo
Fashion Brand Name and Logo
Hot Air Balloon Ad – any brand
Pizza Restaurant – Name and Logo
Car Ad – Any Brand