Assignment #4
Assignment #4 – Branding Exercise – 5 Star Resort
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You will be creating the branding for a luxury 5 star resort that will be built next to the Beach Club. The resort will be a high end hotel with a spa, restaurant and other amenities. It is your job to create this luxury brand for the resort and three sub brands for the Spa, Restaurant and one other. You will create a Billboard for your resort, print ad for the Vancouver Sun, a web banner ad for a travel website and a company vehicle that is branded. Then you will list amenities for your resort – check other 5-star hotels to see their amenities. Also, list some basic prices for different types of rooms and come up with 3 promotion ideas – weddings, couple getaways, Valentine’s day – check other resorts for ideas.
You can use Fireworks, Photoshop or online platforms to do work.
Some Past student work below
- 5 Star Resort – Next to Beach Club
- Name Logo Slogan – For the Resort
- Name and Logo – Spa & Restaurant
- Pick one more form the list: Night Club, Casino, Adventure/Play Land, Mini-Put, Climbing Wall etc. Name/Logo
- Billboard
- Print Ad
- Web Ad
- Vehicle Branding
- Presentation – PPT – Slide Show
Slide #
1 – Title Page – Resort Name and Logo, your Name
2 – Sub Brands and Themes
3 – Billboard
4 – Print Ad/ Web Ad
5 – Vehicle – side and back views
6 – Resort Overview – Amenities
7 – Prices – Overview – Rooms, Spa, Restaurant
8 – Promotion – Deals – 3 promotions for your resort
9 – Photos – rooms, pool, spa,
10 – Photos – restaurant, beach views, fitness centre
BONUS
11 – Billboard for a sub brand
12 – Print AD for a sub-brand
13. – Vehicle for a sub brand