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Entrepreneurship?Marketing 11/12
Marking Rubric (Total: 50 Marks) – Assignment 1 – ME 12
| Criteria | Description | Marks |
| Logo Design | Creativity, originality, and relevance of the logo to the business theme. | 5 |
| Services Presentation | Clarity and organization of the services section, including descriptions of each service. | 5 |
| Pricing Information | Clarity, completeness, and appropriateness of the pricing details provided. | 5 |
| Business Card Design | Quality and professionalism of the business card design, including layout and information. | 5 |
| Billboard Concept | Effectiveness and creativity of the billboard design concept, including messaging. | 5 |
| Social Media Ad | Innovation and appeal of the social media ad concept, including target audience consideration. | 5 |
| Swag Items | Creativity and variety of swag items proposed (3-5 items), and their relevance to the brand. | 5 |
| Vehicle Branding | Originality and effectiveness of vehicle branding concept, including visual impact. | 5 |
| Clothing Design | Creativity and marketability of the clothing design concept for branding purposes. | 5 |
| Invoice Sheet | Clarity and professionalism of the invoice sheet design, including necessary information. | 5 |
Scoring Guide
- 45-50 Marks: Excellent – Outstanding work with high creativity and professionalism.
- 35-44 Marks: Good – Solid work with minor areas for improvement.
- 25-34 Marks: Satisfactory – Adequate work, but several areas need enhancement.
- 15-24 Marks: Needs Improvement – Significant issues in multiple areas.
- 0-14 Marks: Unsatisfactory – Incomplete or poorly executed work.
Marking Rubric (Total: 50 Marks) – ME 10 – Assignment 3
| Criteria | Description | Marks |
| Logo Design | Creativity, originality, and relevance of the logo to the business theme. | 10 |
| Tours/Pricing | Clarity and organization of the services section, including descriptions of each service. | 5 |
| Billboard | Effectiveness and creativity of the billboard design concept, including messaging. | 5 |
| Social Media Ad | Innovation and appeal of the social media ad concept, including target audience consideration. | 5 |
| Swag Items | Creativity and variety of swag items proposed (3-5 items), and their relevance to the brand. | 5 |
| Vehicle Branding | Originality and effectiveness of vehicle branding concept, including visual impact. | 5 |
| Clothing Design | Creativity and marketability of the clothing design concept for branding purposes. | 5 |
| Flier | Clarity and professionalism of the flier design, including necessary information. | 10 |
Scoring Guide
- 45-50 Marks: Excellent – Outstanding work with high creativity and professionalism.
- 35-44 Marks: Good – Solid work with minor areas for improvement.
- 25-34 Marks: Satisfactory – Adequate work, but several areas need enhancement.
- 15-24 Marks: Needs Improvement – Significant issues in multiple areas.
- 0-14 Marks: Unsatisfactory – Incomplete or poorly executed work.